UniverCell

In the early days the Indian Mobile Retailing industry was highly fragmented with no organized retail players. Mobile handsets were expensive (an average price of USD 500 per handset), with the grey market players dominating the market. There were no branded showrooms to showcase an entire range of products. The ability to attract, develop and retain a spirited, motivated and committed workforce is one of the key reasons for UniverCell's success. In keeping with the mobile generation, the average age of a UniverCell employee is 24, evenly distributed between girls and boys. From a team of five it has now grown to an organization with over 1500 employees There are 200,000 people buying UniverCell handsets every month. This is the highest of any retailer in India. One out of every three handsets sold in the market is from UniverCell. Its current customer base stands at 10 million. This includes numerous celebrities and other high profile customers as well as many of the top corporate organizations in the country.