There was a time when women discussed gold sovereigns, and their karats, like it was a matter of national importance. Though still considered a prized possession, gold jewellery is slowly being elbowed out by the trendy sleek accessories made of platinum.

Combining the simplicity of silver and the glamour of gold, platinum is winning hearts and trousseaus of the new-age women. But let's warn you in advance, platinum jewellery does come with a price. Here’s a low-down of Chennai’s jewellery stores that you can visit for platinum jewellery.

If you are tying the knot this season, you’d do well to have a dekko at any of the outlets of Prince Jewellery for an off-beat wedding ring. Owned and run by Princeson Jose, Prince Jewellery also stocks earrings, sexy nose studs and delicate neck pieces in platinum that successfully notch up your glam factor.

Another place that’s becoming a must-visit for platinum jewellery and other accessories is Tanishq. Tanishq has a design studio attached to the store, which means that you can have your piece custom-made. Their Aqua collection, Diamonds set in platinum, finds the maximum takers.

Platinum jewellery, set with diamonds and other precious stones, are a rage amongst the city’s fashion conscious. Find all these and more in Mehta Jewellery at Khader Nawaz Khan Road. Their Black and White ensemble is a head-turner.

Yet another store that has travelled with the times is Vummidi Bangaru Jewellers. Within its walls are stored some of the finest pieces of jewellery, made in platinum, including earrings, rings and bracelets.

If it’s jewellery with an attitude it’s got to be platinum.