Helvetica: Chennai’s watch boutique

Most often found on the pages of fashion magazines, and endorsed by your favourite celebrities as they woo you with the latest wrist accessory, watches have grown from being a humble time-teller, to making a serious glam statement. While some may have a shoe, bag or shades fetish, there are an equal number of those with a watch fetish.

If you’re one of them, you know where to head to. For the uninitiated, Helvetica is one such luxury brand that made Chennai its home in 2000. Located in the II Phase of the Spencer Plaza, this store is home to numerous brands that are world renowned. Step in there, and you realise that this isn’t any ordinary time-piece, but a work of fine craftsmanship.

In fact, watches are not merely accessories; they make for fine gifts for your loved one. Brands such as Espirit, Chopard and Ebel do watches in his-and-her pairs. Picking something for yourself, and have the urge to splurge generously, and want to make a statement? Then choose from the Gucci and Cartier collection which is certainly bound to make your friends envious of you. Fret not, if you happen to be on a budget, Helevetica is home to a range of budget watches as well such as Swatch, which has a funky, youthful range on one hand, and a classic elegant range on the other.

Other brands that can be found here include Tissot, Rado, Rolex and Tag Heuer amongst others, and are likely to leave a dent in your wallet depending on what design and style you choose. Other watches making a style statement, too, are the elegant gold-crafted Corum watches, and the sleek-looking Movado.

That’s not all, Helvetica also services old watches, too. Besides watches, Helvetica is home to a few designer writing tools such as the Cartier and Christian Dior pens.

So watch’s on your wrist?