While it is the golden beaches and unique sense of hospitality, which has earned Goa the tag of the most popular holiday destination in the country, the sunshine state somehow has not been able to expose its rich cultural diversity as a unique selling proposition in the fast expanding tourism market.
The abundance of diversity of Goan art and culture, is a consequence of an amalgamation of sustained Western influence on indigenous culture for a long spell of nearly 500 years, when the Portuguese stepped on its sandy shores in late 1400.
The two diverse faces of Goan culture can be best witnessed during the two float parades which rumble through major towns of Goa during the first quarter of the year. The immensely popular Carnival, which is predominantly western in orientation and the Shigmo parade, which in essence is traditionally Hindu. Both the parades, separated by a month are held during February and March. The float parades, which are a study in cultural contrast, rumble through the five main towns of Goa, namely Panaji, Margao, Vasco, Mapusa and Ponda to huge reception from onlookers who line up the main street in respective towns.
The Kala Academy located in Panaji is a multipurpose cultural facility, which hosts a majority of the cultural extravaganzas as well as theatre performances held in the capital. The Kala Academy facility houses an open-air auditorium as well as a 500-seater indoor facility.
Margao’s cultural epicenter is the Gomant Vidya Niketan Complex , which has served over the years as a breeding ground for budding artistes in the field of theatre, dance or singing. Margao also has the recently constructed Ravindra Bhavan, which provides a comprehensive umbrella of infrastructure for events relating to art and culture.
Mapusa too has its own little cultural oasis also known as the Hanuman Natyagriha , which has rendered yeoman service to theatre and promotion of cultural events. The spacious auditorium is a larger-than-landmark, to the relatively quiet north Goa town.
Auditoriums and enclosed spaces apart, the real cultural vibrations in Goa can be found reverberating in the outdoors. Parks and popular beaches in Goa generally have tastefully built bandstands, which have played a huge role in the promotion and development of musicians in Goa. It was on one of these bandstands, that internationally renowned Remo first thrilled audience, who usually gather informally to hear the occasionally held jam sessions at these bandstands.
The other big draw as far as music and dance is concerned, are the enormously popular Christmas and New Year dances, which attract thousands of local youth as well as tourists, who throng to these music performances (locally called beat shows), which are often entertained by live bands belting out western music.
While beat shows account for ‘high on energy’ hordes of youngsters, Goa is also one of the few places in the country, which organizes formal western dances for the more genteel. The most popular formal western dance festival is the Red and Black dance, which is traditionally held on the last day of the carnival in Panaji. The tradition of the Red and Black dance goes back decades and is organized by the Clube Nacional .