Wow!!!! Thats the word I could think of. I always watched the collection on display while I walked down the street to office everyday. And then curiosity killed thr beast in me when I read their article online. From thr likes of nalli and ksic that my mom prefers I took her to priya simrans this time. We were so haply with the place that we ended up buyin 4 sarees against the 1 saree shopping that we had in mind. Thanks to the customer service that the staff extended, amazing colors collections and combinations and rare stuff that's aviailable. Also let me tell the fact that it doesnt pinvh your pocket. The best sarees that my mum noe oens is from priya. Uniqueness matched with quality and topped with a patient dear staff is their highlight. I would be an ardent customer to priya from now on.