Bhima Jewellers: Steal the limelight with dazzling masterpieces in gold, platinum and diamonds from Bhima Jewellers. Established in Allepey in 1925, Bhima jewellers is a household name in Kerala and now has a network of outlets across South India. While they have a collection of contemporary designs with diamonds and other precious gems, they specialize in traditional designs like palaykka, poothali and elachathali, among others. It is on every bride-to-bes shopping list and has a mens line too. A trusted name in the business, Bhima is synonymous with purity.