Raining Offers in Mumbai this Akshaya Tritiya 2012 – The Day of Eternal Prosperity and Success.
by Banu Rajanna
An auspicious day to buy Gold, Silver, Diamonds, etc.....!!! Well, Do Indians need a reason and day to buy these precious metals? It is indeed an irony. Come April, India – the World's largest bullion purchaser, get set to celebrate the day of eternal success and prosperity – The Akshaya Tritiya or Akha Teej. Akshaya which means eternal or that which never diminishes falls on the third day of the bright half of the Vaishakh month as per Hindu calendar, the day when the Sun and Moon are most radiant. Being one of the most auspicious days in Hindu calendar, it is considered that anything initiated on this day brings in good luck and prosperity.
As legend goes, Akshaya Tritiya has many stories associated with this day. It is believed to be the birthday of Lord Parashurama, the sixth incarnation of Lord Vishnu. On this auspicious day, Lord Ganesha and Vyasa started to pen down the great epic, Mahabharata. We all know the story of Lord Krishna and his poor childhood friend Sudhama (Kuchela). It is on this day Sudhama met Krishna with a handful of poha (beaten rice) and after their meeting Sudhama's hut, transformed into a palace with his family in royal attire and everything around him had changed for good.
With those innumerable stories and legends, in recent years Akshaya Tritiya has emerged into a famous festival celebrated across parts of India. Performing meritorious deeds like chanting hymns, sacrifices, homa, offering charities to the less privileged were part of the Akshaya Tritiya celebrations before. While in recent years, wealth acquisitions or material gains has become more significant for people. People buy gold, diamonds, silver and others, as it is believed anything bought on this day, augments and brings in prosperity and good fortune. Capitalising on this belief, modern day retailers are offering big deals bigger discounts, not to mention freebies like gold coins, silver coins and many more.
With the assumption of amplyfing the assets, shoppers throng jewellery stores on this day. Retailers and merchants too cash in on this and lure elusive customers to go shopping and to gain unlimited prosperity. It is rush hour at most of the jewellery stores on this day and in fact shoppers can do advance booking to shop at some of the stores in the city.Irresistible offers are being offered at Kiah Diamond Jewellery. On every purchase of diamond jewellery worth Rs. 30,000 and above, customers get 24K two gold coins free. Anmol Jewellers is offering upto 50% off on making charges on diamond jewellery. On purchase of diamond jewellery worth Rs. 15,000, get 1 gm 24K gold coin free at Ciemme. Pure Gold Jewellers is also enticing it's beautiful damsels with diamond and gold jewellery discounts. A purchase of diamond jewellery worth Rs. 29,999, customers get a 24K gold bar free. At Prince Jewellers get Rs. 4000 off on per carat of diamond jewellery. At Reliance Jewels, get upto 100% off on making charges on diamond jewellery. Tanishq is offering a 0.25 gm gold coin with purchase of 8 grams of gold jewellery. Get 30% off on purchase of selected diamond jewellery at D'damas Inter Jewels. Other jewellery stores like Just in Vogue, Gehna Jewellers, Tara Jewellers and Orra Jewellery are also bestowing customers with amazing freebees, discounts and deals.
With so many offers and discounts in bag, what are you waiting for? Go and embark on this eternal shopping spree this Akshaya Tritiya at these stores today. Comment or like this article if it has quenched your shopping thirst this Akshaya Tritiya.