Editors Note: Strand Book Stall: Where the reader comes first is the runner line at Strand who pioneered the reading culture in Mumbai. Founded in 1948, Strand has always promoted only outstanding books in every field and was the first in the world to offer 20% discount on all books. Today, on the day of publication you can expect to buy a book there for up to 50% off. This reader friendly bookstore, also offers the best price on books requested but not listed and needing to be shipped in. In addition to the Mumbai store they also have an outlet in Bangalore.