According to Lalit Kumar, founder-director of Prime Academy, "One of the major factors for more and more students from Pune cracking the IIT-JEE is awareness about the exam and cut-throat competition. This results in larger number of students enrolling, which eventually leads to more students clearing the exam."
http://timesofindia.indiatimes.com/city/pune/IIT-JEE-results-Pune-does-better-this-year/articleshow/8575012.cms?