Ritu Kumar Designer Boutique: A perfect blend of traditional and modern designs from the queen of Indian haute couture. Ritu Kumars fashions are sported by the cognoscenti all over the world. Her inimitable style blends traditional Indian handicrafts, using the magic of zardozi, chikan, mirror work, embroidery, block print and tie and dye, with modern design in saris, salwar suits and bridal outfits. Ritu Kumar has launched the LABEL brand that marries western-style outfits with Indian crafts for the modern Indian woman and her Western clientele, and is good value for money.